Kultur Publication - Buch - Seite 30
06. LIVING A CULTURE
What culture isn’t
In order to safeguard our carefully-fostered com-
Culture is not a one-time event. Nor is culture a
pany culture, we’re also keenly aware of what our
project or an initiative. In order to forge strong
culture isn’t.
relationships that lead to a loyal team, we need
to make smart investments in our culture. We’ve
We are proud of our participation atmosphere
seen that after an offsite, people are more likely to
and always make sure that we don’t have peo-
come into the studio, so it’s a great investment for
ple with overtly hierarchical, privilege-oriented
us, especially as employees come back motivated
personalities on our team. We know that bring-
and ready to do their best.
ing the wrong people on board could cause a
domino effect of employees leaving, and in an
While professionalism is part of a strong culture, at
ever-increasingly competitive battle for the best
DAYONE, it’s not about wearing a suit and a tie, or
talent, that’s something we are always consciously
hiding who you really are. In fact, we believe that
trying to avoid.
culture is about bringing your most passionate
self to work. It’s about being open and willing to
We have worked hard to create a culture where
hear different perspectives, to come together with
team members aren’t afraid of their boss, where
different people to create the best work possible.
they speak their mind and make sure all voices
It’s about showing in your body language that
are heard. We know that good design requires
you’re alert and listening. It’s about being super
a degree of risk-taking, so we make sure people
organized, and having the courage to ask ques-
feel comfortable to take the steps they need to
tions and push for the most useful information,
produce their best work, which can involve some
both internally and with our client partners. In short,
degree of failure.
being professional is about loving your job, truly,
and sharing that love with everyone around you.
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